The outbound machine
your team owns.

We design, build and run the revenue system that books your B2B meetings: on your domains, in your CRM, versioned in a repo you can read.

EU-based, US, UK & DACH experience.

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The problem

Most outbound isn't broken. It was never built.

The average scale-up runs 8–15 GTM tools that don't talk to each other, added one at a time as problems appeared. Volume cold email answers at under 2% and falling. The autonomous AI SDR tools churned 50–70% of their customers in a year. Automation without a system just makes the old machine fail faster.

Volume cold emailunder 2%
Signal-based system15–25%
Typical reply rate

What works is a small set of tools wired together by an explicit hypothesis about your buyer. Signals decide who and when. Agents execute and a human approves every send. Each week the machine is measured against one question: kill, iterate, or scale. Outbound built this way still replies at 15–25%, because it arrives when the buyer is actually in motion.

Signals Who + when Agents draft A human approves Meeting booked
Every week: kill, iterate or scale.

We build infrastructure, not campaigns.

Principles

Four things we hold constant.

  • You own everything

    Your licences, your domains, your data, your git repo. Agencies rent you results. We build you an asset that stays when we leave.

  • Cost per meeting falls over time

    Pay-per-meeting shops charge the same in month 24 as in month 1. A system compounds: warmer domains, sharper signals, better hypotheses. See the math.

  • Agents execute, a human answers

    Hybrid human+AI teams outperform full autonomy several times over. Every outbound action passes an approval gate, and responsibility sits with us, in writing, in the SLA.

  • GTM as code

    Workflows are versioned, diffed and reviewed like software. No click-ops and no tribal knowledge. Your future in-house hire inherits a running, documented system.

Engagement

How an engagement works.

Diagnosis2 weeks
Build4–8 weeks
Rununder SLA

Every engagement starts with a short paid diagnosis: two weeks inside your stack, data and motion, ending in an architecture you can execute with or without us. It often includes a list of tools to cancel. If the fit is right, we build the system in four to eight weeks, then run it under an SLA: monitoring, iteration, and a weekly experiment cadence with your team. Once the machine is live and converting, we're glad to tie part of our fee to the meetings it books.

We scope each engagement individually and take on a small number of clients at a time. If we're not the right answer, we'll say so on the first call. Sometimes the honest advice is that you don't need us yet.

The studio

Small by design.

GTME is a deliberately small engineering studio: senior work only, no account managers, no juniors learning on your budget. The people who design your system are the people who build it and run it, end to end.

The leverage comes from the machinery, not headcount: a versioned playbook library, agents that carry the execution, and monitoring that watches every client system day and night. That tooling lets a small senior team ship what used to take an agency department, with quality that stays in one pair of hands.

Everything is in writing, from architecture docs to weekly experiment verdicts. When you email, the person who runs your system answers, and it will stay like this.

Start here

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